Hey, Let's Work Together!

Vasisht as a toy figure waving hello, in a cream shirt, white tee, and khaki trousers

Hi, I'm Vasisht

About

I'm a marketer who studied digital marketing at FLAME University, with a minor in entrepreneurship. Since then I've worked across influencer, digital, and programmatic marketing, and I'm currently part of a research project with IIT Kharagpur.

I like work that mixes creative thinking with hard numbers, and I'm always up for a new problem to solve.

Toolkit

  • DV360
  • The Trade Desk
  • Amazon DSP
  • CTV
  • Influencer marketing

Currently

Associate at WPP Media

CTV programmatic at Finecast

Studied

FLAME University

Digital marketing, minor in entrepreneurship

Researching

Consciousness and cognition

With IIT Kharagpur

Programmatic and CTV

Planning, launching, and optimising connected-TV campaigns across the major DSPs.

Brand and digital

How brands are positioned, and how advertising finds the right, often niche, audience.

Qualitative research

Interview-led research into how people think, and why old ideas still hold up.

Work experience

  1. Jul 2025 – PresentGurugram

    Associate at WPP Media

    Running connected-TV campaigns at Finecast, WPP Media's specialist CTV programmatic team.

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    1. InternJul 2025
    2. Executive TraineeJan 2026
    3. AssociateJul 2026
    • Plan, launch, and optimise CTV campaigns for brands including Kalyan Jewellers, IKEA, Airbnb, Reebok, Max Fashion, and Groww.
    • Trade across DV360, The Trade Desk, and Amazon DSP.
    • Joined through the Media Masters graduate program (formerly GroupM) and went from intern to associate in a year.
    • CTV
    • Programmatic
    • DV360
    • The Trade Desk
    • Amazon DSP

  2. Nov 2025 – Present

    Research affiliate at IIT Kharagpur

    A qualitative research project exploring the link between consciousness and cognition.

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    • One of the first studies of its kind to approach the question qualitatively, through in-depth interviews rather than measurement.
    • Exploring how ideas from India's classical philosophical traditions hold up in how we think and live today.
    • Qualitative research
    • Interviews
    • Cognition

  3. Apr 2024 – Aug 2024Delhi

    Digital Marketing Intern at TCNS Clothing Co.

    Worked closely with the brand heads of W and Aurelia, two of TCNS's womenswear brands.

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    • Saw how two brands with similar products and close price points build very different identities and strategies.
    • Learned how brands are positioned, and how advertising is shaped for a specific, niche audience.
    • Supported influencer marketing and campaigns across digital channels.
    • Branding
    • Influencer marketing
    • Digital marketing